> “Stop writing for average readers and then being disappointed by the reaction. Write for the best possible reader you can imagine and then persist until they materialize” And > "The trick to avoid becoming a cliche is not to try to avoid being a cliche (that itself is a path to cliche), but rather to begin by boldly asserting/introducing the cliche, and then finding nuance and surprise within the cliche, and emphasizing that." See : - [A blog post is a very long and complex search query to find fascinating people and make them route interesting stuff to your inbox](https://www.henrikkarlsson.xyz/p/search-query?utm_source=substack&utm_medium=email) - [Visa <3](https://x.com/visakanv). He had an awesome thread on this but I can't find it back now. I wish he would hang out someplace other than Twitter/X.